Articles

2011

• Focused communication for rural India
  July 21, 2011
• The rural consumer: S/he’s different!
  July 13, 2011

2010

• Sharing the Rural Burden
  Sep 1, 2010

2009

• TCS-Smart Manager
  Dec 1, 2009
• Rural Youth – Not Just Consumers
  June 01, 2009
• Tips from a Rural Expert
  March 24, 2009
• Tough Time Mean Tough Choices!
  Feb 01, 2009

2008

• It’s the right time to target the farmer
  Dec 1, 2008
• How Technology Has Changed The Nature Of Rural Marketing
  Nov 1, 2008

2007

• Building Brands in Rural India
  Oct 8, 2007

2005

• Brand Building In Rural India – A Road Map
  Jan 1, 2005
• A Profile of Rural Consumer
  Feb 10, 2005
• Does Rural India Get Your Brand Message?
  Feb 3, 2005
• Brand Building in Rural India
  Mar 1, 2005
• The great rural goldrush
  Aug 3, 2005
• Building Brands In Rural India
  Nov 5, 2005

2004

• Connecting to the Rural Folks
  Jan 13, 2004
• Hitting The Bulls Eye
  Feb 1, 2004
• Brand Communication In Rural India
  Mar 4, 2004
• The rural promise
  April 24, 2004
• The Rural Urban Divide
  Oct 1, 2004

2003

• “Many companies still think rural communication is all about wall paintings and vans,”
  May 26, 2003

2002

• Empowering rural India
  April 2, 2002
• Go Rural – Think Local
  Nov 22, 2002
• Mobile Marketing Tool for Reaching the Rural Hinterlands
  Nov 22, 2002
• Knowing the rural customer
  Nov 1, 2002