Rural Distribution

In the present scenario, the most challenging task for marketers is to generate demand & make products available to rural consumers. To meet these challenges, we can develop solutions in following areas which are critical for effective rural reach & higher channel productivity.

• Alternate channel development for demand generation & distribution
  • Community led module (NGO / SHG, MFI / JLG)
  • Other channels & rural infrastructure engagement
• Placement & monitoring of secondary sales for FMCG
• Increasing retailer base in areas not serviced by traditional distribution or wholesale
• Haat module for distribution of FMCG, Telecom, Durables
• Direct sales module for select product categories
• Identification & induction of intermediaries for certain product categories to increase in the distribution reach